The Brand Collective is an office space concept specifically intended to provide office space for small start-ups in the creative industry. OBJEK’s brief was to create a working environment that accommodates private work spaces, while at the same time provides communal spaces and informal meeting rooms where ideas and unexpected collaborations can take shape. The project was initially intended to occupy a floor in The Iron Works, Woodstock. The floor was later converted into apartments, and the project relocated into a Green Point commercial building.